How innovative hospitality group New World is achieving exceptional results by partnering with me&u

With me&u, New World increases Average Transaction Value

UNITED KINGDOM – November 29, 2022  

Global hospitality technology scale-up me&u, a leader of at-table ordering, announces its partnership with pioneering UK hospitality operator New World Trading Company (New World). Driving the technology evolution, me&u has been able to transform at table ordering across New World’s venues, boosting revenue by enabling customers to order and pay right from their table.


“me&u offers market leading innovations and product features whilst retaining simplicity and ease-of-use for both our customers and our teams,” says Jon Townsend, Strategic Planning Manager at New World. “The onboarding process with me&u was second to none in terms of training and efficiency and the on-site support from its team before, during and following the launch has been exceptional."


Since the launch of me&u across New World’s estate, the UK-based operator has been able to provide faster high-quality service to its customers in its unique bars and restaurants including The Botanist, The Canal House, The Club House, The Furnace and The Oast House. The new partnership has seen exponential growth for New World’s venues with a significant increase in Average Transaction Value on food sales vs server handheld ordering.


"We’ve worked with several order-and-pay providers over the years, both pre and post COVID-19. What attracted me to me&u was the way they approached the service; hospitality operations first, tech second, meaning exceptional customer service remains at the heart of our business.


“The technical aspects of the product go beyond what we originally thought possible when starting this project. The UX and customer journey feel familiar to customers and naturally encourage a higher spend and usage rate,” added Townsend.


me&u’s Country Manager James Winstanley said, “We are thrilled to enter into this long-term partnership with New World, a leading national hospitality group in the UK who are pioneering innovative experiences for guests. me&u has been able to drive forward their mission through operations, service and tech support as we provide them with the tools to accelerate their success.”

The easy-to-use interface has also created a great increase for staff tips within the business, a clear result of freeing up more time for staff to focus on what they do best – providing exceptional service and facilitating memorable experiences for guests.


British pub-goers are evidently loving the web-based platform, with a positive customer review rate of 94.21%. Combining technology and great human hospitality services, operators can unlock a whole new connection between their venues and guests to create outstanding customer experiences.

Media Contact:

Red Havas me&u@redhavas.com


About me&u

Leading hospitality technology scale-up, me&u is on a mission to transform the global hospitality industry for the better. Founded in 2017, me&u was conceptualised by Founder Stevan Premutico, to transform the traditional ordering experience in a bid to solve the deep rooted structural issues that have been the Achilles heel of the hospitality industry for decades.


me&u’s smart technology and human-led value systems are at the core of driving this transformation by offering highly personalised ordering experiences and payment options for both customers and venues around the world.


About New World Trading Company

New World Trading Company is the multi-award-winning operator of some of the most innovative restaurant and bar brands in the UK, offering uniquely immersive drinking and dining experiences.


The company boasts 35 venues to date with ambitious plans for growth in 2022 and has been recognised across the industry, holding accolades from The Casual Dining Awards, The Publican Awards and The Restaurant & Bar Design Awards. It was listed in The Sunday Times 100 Best Companies to Work For in 2017, 2018, 2019 and 2020.


NWTC’s brands include The Botanist (Alderley Edge, Bath, Birmingham, Cardiff, Cheltenham, Chester, Coventry, Deansgate, Didsbury, Exeter, Farnham, Ipswich, Knutsford, Lincoln, Marlow, MediaCityUK, Newcastle, Reading, Sheffield, Trinity Leeds, Warrington, West Bridgford, Worcester and York), The Oast House (Manchester), The Florist (Liverpool, Watford and Bristol), The Furnace (Sheffield) The Smugglers Cove (Liverpool), The Canal House (Birmingham), The Club House (Liverpool, Plymouth and Cardiff Bay) and The Trading House (London).  


For more information visit https://nwtc.uk.com/.

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