The Texas Restaurant Association (TRA) and hospitality technology innovator me&u join forces to build a better future for the industry

me&u has partnered with the Texas Restaurant Association (TRA) as a Member Value Partner. This exclusive partnership serves to support TRA’s members and set them up for success with me&u.

The Texas Restaurant Association (TRA) and hospitality technology innovator me&u join forces to build a better future for the industry

AUSTIN, Texas, 25 May 2022 - As the Texas hospitality sector continues to get back on its feet, the TRA and me&u have today announced an exclusive partnership focused on helping the industry tackle some of its biggest challenges.

Spearheading the digital evolution of the hospitality industry, me&u is a global leader in smartphone at-table ordering used by over a thousand venues and 10 million global customers. Their world-class experience in hospitality transformation and innovation has already delivered 30% revenue growth for venue operators around the world.

“As the TRA continues to provide resources to support Texas’ restaurants to operate as efficiently as possible, especially after the incredibly challenging last two-years, bringing on the right technology partners is key,” said Emily Williams Knight, Ed.D., TRA President & CEO. “Integrating technology into the operations of restaurants is necessary to be competitive in today’s environment. We are excited to partner with a company like me&u that has already impacted so many in the hospitality industry on a global scale.”

The food service industry is a driving force in Texas’ economy and the cornerstone of community life. Hospitality venues build careers for thousands of people and act as gathering places for moments of celebration and connection. In Texas, restaurant and foodservice jobs represent 10% of employment in the state - a number that is projected to grow by 16.9% by 2030.

On the partnership, me&u’s Vice President of Sales, Brian Duncan went on to say, “TRA has been serving the Texas hospitality industry for 85 years. me&u was born out of a desire to blend great technology with great customer service in order to build a better future for the sector. Together, we’re looking forward to helping operators in Texas navigate the changing face of the hospitality industry and create better experiences for customers and venues.”

Data from the TRA released earlier this year showed that there’s still a long way to go in restaurant recovery for operators. 61% say their restaurant is less profitable now than it was before the pandemic. The TRA strongly encourages restaurant and bar owners and operators across Texas to speak with me&u and learn about the latest technology that can help them grow their business. 

To register your interest or access the exclusive TRA offer for members, you can contact, or click here for more information.

About the Texas Restaurant Association

Formed in 1937, the Texas Restaurant Association (TRA) serves as the advocate and indispensable resource for the foodservice industry in Texas. As a leading business association, the TRA represents the state’s $70 billion restaurant industry, which comprises approximately 50,000 locations and a workforce of 1.3 million employees. Along with the Texas Restaurant Foundation, the workforce development arm of the TRA, the association proudly continues to protect, advance, and educate a growing industry as the TRA enters its 85th anniversary year. For more information, please visit

About me&u

With a vision to be a global leader in the hospitality technology space, me&u is on a mission to help the global hospitality industry recover. Launched in 2017, me&u was conceptualised to transform the traditional ordering experience in a bid to solve deep rooted structural issues that have been the achilles heel of the hospitality industry for decades. The technology is not just a digital menu, but one that is intelligent and highly personalised to the ordering experience for both the customer and venue. me&u presents the best of both worlds - seamlessly enabling greater human connection, while ensuring efficiency for venues, greater client satisfaction and retail growth. The company works with operators, not against them, to create a more profitable future for the industry through fair financials, transparency, and a hospitality-led founding team. 

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National Restaurant Association, based on data from the Bureau of Labor Statistics & U.S. Census Bureau, 2019

COVID-19 Restaurant Impact Survey of 4,200 restaurant operators conducted by National Restaurant Association Research Group on 16-18th January, 2022.

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