Truck Yard Gets Fluid Service with me&u Order & Pay

We sat down with the team at Truck Yard, a high-volume venue hosting up to 2,500 guests simultaneously, to hear how me&u's Order & Pay solution transformed their operations and customer experience.

Facing the Challenges of High Volume

Truck Yard isn't your typical hospitality venue. With a name derived from the food trucks that pull into their garden to supply culinary options while Truck Yard handles beverages and atmosphere, the concept has created a unique social destination.

"We invite everyone from puppies to your grandmother, college friends, college kids, and your out-of-town uncle," explains Jason, the Culture Crusader at Truck Yard.

But this popularity created significant operational challenges:

"Our largest challenges prior to me&u was the long lines at the bar. We can have 2,500 people in our place at one time. And with only 12 to 14 outlets, it created long lines when people needed drinks."

The me&u Difference

me&u provided Truck Yard with a web-based ordering platform that connects directly to their point of sale system.

"Customer can take their phone, tap directly on the beacon or scan the QR code, sends it to our point of sale system. They tap, order, pay, we deliver it to them. It's made ordering so much easier in our establishment."

The implementation was surprisingly straightforward, requiring only minor operational adjustments:

"The concept of order and pay at the table just made a simple operational shift. It wasn't difficult at all. What we did is we took part of our bar, used that portion of the bar for the order at the pay table. We did have to implement drink runners, which we did not have before. But with the additional revenue that we've created, it's offset that cost and made it super easy."

A True Partnership Approach

From the beginning, Truck Yard viewed me&u as more than just another vendor:

"From day one, when we brought me&u on as partners, they've had a fantastic support group. From staff training, to setup, to building the menus, to weekly reporting, they've been here for us. From the get-go, we thought of me&u as a partner in our business versus just another vendor."

The implementation process was remarkably smooth:

"I expected nothing, I got everything. me&u has been one of the easiest rollouts I've ever done as an operator, and I've been doing this for a long time. The reason for that is they took ownership in the company. They had a support team from day one that knocked it out of the park from the onboarding of items to the integration of POS."

Intelligent Features Driving Results

The me&u platform includes several features that Truck Yard finds particularly valuable:

"Smarter operation features include two that I can think of off the top of my head. The featured product section is a way for us to feature specials of the month, anything that we want to push onto the customers. It's the first thing that the guest sees. The other product that is fantastic is as soon as that guest taps and they've ordered previously, they have a reorder feature. The reorder feature comes up, they can hit reorder, send, pay. We'll get the drinks out to them in three minutes."

The Numbers Tell the Story

The implementation of me&u has delivered significant, measurable results for Truck Yard across multiple business metrics:

"As an operator, what do I love about me&u? Increased revenue. We've seen almost 18% increase in revenue from the me&u platform. What does the staff love about me&u? Simple, more tips. The staff is seeing 5% increase in tips from the me&u platform."

Enhanced Guest Experience

Perhaps most importantly, customers have enthusiastically embraced the platform:

"Our customers absolutely love me&u. It's given them the ability to hang out at the table, chat with their friends, not have to get up and stand in long lines. They have given us extremely positive reviews to the tune of 98% of every guest that has used it has given us two thumbs up."

The ability to order and receive drinks quickly has been a game-changer:

"I love everything about me&u and so do our guests and let me tell you why. They can pull out their phone, tap, order, pay. We get the drinks to them in three minutes."

A Seamless Integration

While new technology implementations often come with challenges, Truck Yard found the me&u rollout remarkably smooth:

"Almost like everything you start with, it starts with some trials and tribulations. This was almost trial and tribulation free. It happened that quick and the customers were that happy right off the bat."

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