Did you know? Customers who feel emotionally connected to a brand end up spending 306% over their lifetime.
Creating magical experiences for guests is what hospitality is all about, but without the right marketing tools to support your venue’s efforts, there’s a whole world of untapped potential waiting to be realised.
Marketing efforts that solidify customer loyalty after the experience has ended will continue to ensure the success of your venue and the hospitality industry as a whole.
There are a number of simple marketing tools from me&u that you can implement to take the meaning of hospitality to the next level 🚀
Let’s talk Loyalty
We’ve recently launched our all new Loyalty feature where venues can create opt-in Loyalty Programs through me&u for their customers to join. Members can simply enter their details in while they browse your menu to be eligible for exclusive pricing as determined by you.
Creating Loyalty Programs has a number of benefits to businesses of all kinds. According to Bond, 62% of Gen-Z are highly influenced by loyalty programs, and 79% of consumers say loyalty programs make them more likely to continue doing business with brands.
By creating a Loyalty Program, your guests reap the benefits of discounted menu items, stronger relationships with their favourite bars and pubs, and your venue sees an increase in lifetime value and repeat visitation from members.
To sweeten the deal, we’ve created Loyalty Programs to work harmoniously with our other features to help drive your marketing efforts.
Build solid guest relationships and meaningful interactions
By utilising marketing tools like Promo Codes, Loyalty, targeted ads, and email marketing campaigns within your venue, you’re able to incentivise guests to stay longer for another round, encourage them to come back for more, and start tracking dining trends.
We’ve built these features with our venue’s needs in mind.
Marketing Opt-in
With me&u’s Marketing Opt-in feature, your guests can sign up to your marketing database and receive promotional materials, offers, or event information from your venue. We’ll prompt your guests to sign up to your venue’s database so you can keep them engaged.
Since using our Marketing Opt-in feature, Howard Smith Wharves has added over 6,000 people to their database
Promo Codes
me&u’s Promo Codes were built to be tailored to your venue. With a number of different types of Promo Codes available, you can now easily set up discounts that your guests can apply at the checkout to encourage higher average spend or new customers.
90% of consumers now actively use coupon codes when making purchases
Loyalty Programs
Want to drive repeat visitation from regular customers? With our all new Loyalty Programs, you can incentivise your guests to visit more often by prompting them to join your loyalty program so that they can access discounted prices each time they visit your venue.
71% of consumers say loyalty programs are a meaningful part of their brand relationships
Facebook Pixel
Keep your venue at the front of your guests mind by adding your Facebook Pixel ID so that you can retarget your guests after they’ve left, or keep track of who has seen your social posts and visited your venue as a result.
Previous case studies on Facebook have shown that re-marketing to past visitors can increase foot traffic / return visits by up to 20%.
Put in the work and enjoy the rewards:
Keep those repeat visits coming
To increase the frequency of visits from your guests, incentivise them to keep coming back for more by allowing them to unlock special member pricing when they sign up for your Loyalty Program. Not only will you increase the lifetime value of your average customer, but you’ll create a loyal and engaged customer base.
Make some new friends
Driving new visitors to your venue can be difficult, but me&u’s marketing tools make it easy. With Promo Codes, the possibilities are endless. We’ve created an intuitive feature that allows you to create different types of Promo Codes that work specifically for your venue. For example, you can set up a percentage discount that can be used once per customer (a 10% off first order Promo Code is a great way to pique your potential customers’ interest). Seal the deal when they step through the door by prompting them to join your Loyalty Program. And the best part? It’s all in one place through me&u.
Data, data, and more data
Ever wanted to know what the highest and lowest performing dishes are on your menu? Or how many times someone has used a Promo Code or who has opted-in to your Loyalty Program? me&u will provide you with all the information you need to make data-driven decisions. With detailed food and beverage breakdowns, Loyalty Program member information, as well as how many times a Promo Code has been used and by who, you’ll be able to assess transaction value and review orders to figure out what is and isn’t working in your venue.
Still have questions?
Get in touch with our friendly team below, or click here to view our Frequently Asked Questions.
