What is the optimal amount of visits a restaurant should aim for per guest?

January 15, 2024
min read

The optimal number of visits a restaurant should aim for per guest can vary depending on factors such as the restaurant's menu and pricing, target audience, and location. 

However, in general, a restaurant should aim to build repeat business by encouraging guests to come back multiple times. 

One way to measure the success in repeat business is by tracking the frequency of guest visits. This can be done by keeping a record of each customer's visits, and tracking how many times they return within a certain period, such as a month or a year. The average number of visits per customer is then calculated. 

While the optimal number of visits per guest can vary, generally restaurants aim for a return rate of at least 2-3 visits per year. Some high-end restaurants may aim for even more, such as 4-5 visits per year as they typically have a lower turnover but higher check average per guest.

To achieve this, a restaurant needs to provide an exceptional dining experience that goes beyond great food and service. This includes creating a welcoming and comfortable atmosphere, providing personalised service, and offering special incentives for repeat customers such as loyalty programs, discounts or exclusive events. 

Additionally, a restaurant should also focus on building a strong relationship with its guests. For example, by collecting customer information and using it to personalise their experience, reaching out to guests who haven't visited in a while to remind them of the restaurant's existence and offering them an incentive to return, and offering a rewards program for frequent customers. It's important to note that this is an average and not an optimal number of visits for all restaurants. 

The optimal number of visits per guest for a restaurant will depend on the specific circumstances and business model of the restaurant. It's recommended to regularly assess the frequency of guest visits and adjust accordingly.

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