10 tips for having a website that converts more bookings

January 9, 2024
min read

What’s the point of having a website if it’s not helping you grow your business? 

A well-designed and optimised website can help you attract new customers, increase sales, and boost your bottom line. And if it’s bookings you’re looking for specifically, we’re dishing up 10 tips to increase your conversion rate.

  1. Make your website easy to use. Your website should be easy to navigate and use, even for first-time visitors. The menus, contact information, and booking process should be clear and concise.
  2. Use high-quality images and videos. Images and videos are a great way to showcase your food and create a sense of excitement about your restaurant. Make sure your images are high-quality and that your videos are engaging.
  3. Highlight your unique selling points. What makes your restaurant special? What are the things that set you apart from the competition? Make sure to highlight your unique selling points on your website so that potential customers can see what makes you different.
  4. Personalise your website. The more personalised your website is, the more likely people are to book with you. Use customer data to create personalised recommendations and offers.
  5. Make it easy to book. The booking process should be as easy as possible. Use a simple and intuitive booking system that allows customers to book online or over the phone.
  6. Offer incentives for booking online. You can offer incentives for customers who book online, such as discounts, free appetisers, or priority seating. This will encourage people to book online and help you boost your bookings.
  7. Use social media to promote your website. Share your website on social media and encourage your followers to book through your website. You can also use social media to run contests and promotions to attract new customers.
  8. Optimise your website for search engines. When people search for restaurants online, they're likely to use keywords that are relevant to your business. Make sure to include these keywords throughout your website, so that your restaurant shows up high in search results.
  9. Track your website analytics. Track your website analytics to see how people are interacting with your website. This will help you identify areas where you can improve your website and increase conversions.
  10. Get feedback from customers. Ask your customers for feedback on your website. This will help you identify areas where you can improve your website and make it more user-friendly.

A well-designed and optimised website can be a powerful tool for attracting new customers and increasing sales. Get out there and get some more bookings, yeah?

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