*Everything costs money, but hear is out.
Getting people talking about your business doesn't have to mean splashing cash and hoping for the best.
Here are seven ways to generate buzz and get people talking about your business without spending any money:
Leverage social media
Social media platforms are powerful tools for spreading the word about your business. Create profiles on relevant platforms, such as TikTok and Instagram, and share interesting and engaging content about your business. Use hashtags and keywords that will make your posts more discoverable and encourage others to share them.
Reach out to influencers
Influencers are individuals who have a large and engaged following on social media. Reach out to influencers in your industry and ask if they would be willing to share your content or give you a shoutout in exchange for a free feed.
Create valuable content
Create valuable and informative content that your audience would be interested in, such as blog posts, videos, or quizzes, and then share it on your social media channels. Encourage your audience to share it with their friends and followers.
Host events or networking opportunities
Host events, networking opportunities, or meetups that bring your community together. Not only will this help build connections and relationships, but it will also provide an opportunity for attendees to share their experiences with their networks.
Leverage word of mouth
Encourage word-of-mouth marketing by providing excellent customer service, and making sure that your customers have a positive experience - duh. Encourage them to leave reviews and tell their friends and family about your business.
Get involved in your community
Get involved in your local community by participating in events and causes that align with your values and interests. Not only does this help to raise your business’s profile, but it also supports causes that you care about.
Use email marketing
Email marketing can be a cost-effective way to reach out to your existing customer base, and encourage them to refer their friends and family. (For the most-used email marketing tool in hospitality, check out Connect).
By leveraging these strategies, you can get people talking about your venue without spending any money. Building buzz and getting people talking about your business takes time, consistency, and a lot of hard work. Times are tough, but you’re tougher :)